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Anirudha Basak's avatar

Great read Prince. My uncle works in Ubona and I've seen pilot cases of what they're trying to achieve. Although it would be a nightmare to what we're used to (each IVR based UPI transaction takes around 1.5mins to complete - that too, if your UPI is registered in Ubona), but it does seem promising to the target market - again, provided there is REALLY a need. Otherwise, cash still seems pretty easy.

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Prince Jain's avatar

Thanks @Anirudha. Interesting tidbit, I was not aware that it took 1.5mins to complete transaction via Ubona (although trust they are working on reducing the time). The videos on the sites showed a more synchronous flow. Makes it much tougher to beat cash with IVR then!

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